Lucinda Brown

Healthcare is complex. The stakes are high.That's exactly where I thrive.

I design platforms and civic infrastructure that serve millions -- from national research programs to clinical decision support, government-scale systems to VC-backed startups.

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Patient Journeys & Conversion

I design full-funnel experiences—from awareness through retention—across enrollment platforms, clinical decision tools, and treatment navigation systems. Whether it's moving 800K people through complex biospecimen consent or helping MS patients compare 23 treatment options, I translate medical complexity into clarity.

Recent work: 8-stage funnel optimization (impression → recertification) for statewide workforce platform

Clinical Tools & Decision Support

I've designed for both sides of the healthcare equation: patient-facing enrollment and education platforms, and physician-facing clinical decision support that reduces cognitive load during care delivery. From treatment comparison tools for chronic disease patients to real-time EHR integrations for doctors.

Recent work: Clinical decision support redesign reducing physician cognitive load during patient encounters

Data Visualization & Growth Intelligence

Complex data becomes clear direction. I design executive dashboards, attribution systems, and composite scoring frameworks that transform scattered signals into strategic action—for White House stakeholders, agency leadership, and startup founding teams.

Recent work: Multi-source dashboard aggregating 10+ data streams for executive stakeholders

Companies I've worked with

CalHHS
Craig Newmark Philanthropies
HCAI
kpmg
matthew perry foundation
mitre
NIH
UCLA Health
US HHS
VA

Team Leadership & Design Operations

I build and scale high-performing product teams. I create the systems that fully leverage AI efficiencies, embed accessibility as a standard, and elevate quality
without slowing delivery in regulated, high-stakes environments.

Recent work: Scaled team from 3 to 8 designers, researchers, and strategists

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I'm energized by complex healthcare challenges that demand both strategic vision and exceptional craft.

Lucinda Brown